Don't Wait to promote your speaker. You have strategized your event or meeting theme and selected the perfect speaker. for your occasion. By doing this early, you get the maximum opportunity to promote your event. Sometimes we hear clients say, “I wish we’d done this sooner so I could promote the event more.” For our corporate clients, there is value added for their internal teams when the decision can be made early because it allows more time to align the message. TTherefore book early!
Start the New Year off ahead of the game! The new year always seem to catch everybody swamped and trying to get ahead of the game. However, with proper planning you can have an awesome start to your new year! If you want to have your speaker selection complete when you return from the holidays, you need to begin the process early. I love the thrill of the last minute hunt, but as I said before, first choices speakers do get booked early, sometimes a year in advance. Plan ahead! I encourage you to get your speakers booked before Thanksgiving for the upcoming year. The process goes into slow motion over the holidays. Let’s get everything inked so we can all enjoy the holidays.
Don’t let the speaker selection become a “derailing” part of your planning. What do I mean? Scrambling at the end for a speaker takes away valuable time from other work you need to be doing. This is when having a trusted bureau partner is so important. I see it as my job to “push” you to ensure the speaker decision is made early enough to allow you to invest your last weeks leading up to an event on your internal speeches, the details and ensuring your team is ready. Also, you don't want to call to book and hear, "Sorry, that date is gone."
There are so many benefits to getting the speaker decision made early because we know it is only one part of the overall success of your meeting. Additionally, you want to give your speaker enough time to adequately prepare to address your audience.
Also, you will need to be focusing on: What are you doing for fun i.e. entertainment? Who is going to emcee the event? We can help with those items as well. The important point to remember about this blog… let’s get it started now!!
Bev Gilliard welcomes your feedback and discussion on our blog! Thank you.
Great conversation with me on the new "Battered, Beaten, Bruised but not Broken" book, launching by September 1, 2018
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